How does AI affect recruitment?

Jimmy de Groot - 19 January 2023
DIQQ staff walking towards camera in Amsterdam with a tram in the background.

New technologies increasingly influence our lives. One of the most impressive developments that are fundamentally changing the way we work is artificial intelligence (AI). For example, a new chatbot called ChatGPT was launched last year, and it can write texts for you. In this blog, we explain what AI is and what impact it has on the recruitment industry. Want to know more? Keep reading!

What is AI?

Artificial intelligence (AI) refers to the ability of computer systems to mimic human intelligence and cognitive processes. A few functions of this include process automation, education, economics, and transportation. This unique technology is developing rapidly and increasingly influencing our lives on a personal and professional level. The launch of ChatGPT is a good example.

AI in recruitment

Today, AI has matured into a crucial recruitment tool. This revolutionary technology can enhance and speed up the recruitment process. While it makes recruiters' tasks easier, it cannot replace them. One of the ways AI supports recruitment is through natural language processing and machine learning. In doing so, artificial intelligence can also help with synonym searches. Finding different names for a specific job title allows recruiters to reach a broader range of prospects. The more expansive reach of potential candidates then increases the candidate pool.

In addition, AI can help create engaging and successful job postings targeted to the right audience. The system can research commonly used words and phrases from similar job postings. It increases applications and improves the chances of finding the ideal candidate. AI is even used to automate application procedures, match applicants to job openings, and review resumes. Recruitment procedures can thus be designed more effectively, meaning recruiters spend less time on administrative tasks.

What is ChatGPT?

ChatGPT is a language model developed by OpenAI that uses deep learning techniques. In November 2022, the U.S. AI research and development company launched ChatGPT (Generative Pre-trained Transformer). This tool supports natural language processing, translation, and question-answering. It can write all kinds of text, from LinkedIn-InMail to general LinkedIn messages. ChatGPT's extensive functionality saves recruiters time because they don't have to type messages themselves. In addition, this innovative technology allows for more targeted and effective communication with candidates.

This capability improves the likelihood of a successful match. ChatGPT is still new and sensitive, so it is crucial to check whether the written text is correct. Sometimes the chatbot generates confusing sentences or repeats many specific words. It is therefore advised to read the generated content carefully and make adjustments where necessary.

How we use AI

We use various AI technologies to stay up-to-date with the latest trends. It helps us improve and speed up our recruitment process, which helps us find the ideal candidate for a particular job opening in no time. Currently, we are having LinkedIn-InMails generated by ChatGPT to test the chatbot's writing skills. We are also using the model to search for synonyms for job postings.

Our plans for AI

In the future, we want to apply even more creative approaches. Such as automating the application process and using matching technologies. In addition, we plan to use language models to communicate with candidates in a more targeted and individual way. By implementing this, we will work more productively and effectively and be able to support our clients' needs better.

AI’s convenience

We are constantly receiving new training internally on working with artificial intelligence. AI has the potential to change the way we work in the recruitment industry significantly. Using AI in recruitment ensures that communicating with candidates becomes more targeted and personalized. Recruiters are thus more productive and can more easily identify a comprehensive set of applicants. Staying up to date on AI's advances and application potential is therefore crucial.

Are you looking for a suitable partner who uses innovative techniques to improve your recruitment process? Contact us here.

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